Music legend and tech entrepreneur will. i.am discussed the pivotal role that AI, data and education play in forging the future of innovation and society.
His point of view illuminates how new technology isn’t just a tool, it’s an elemental force that can provide agency to communities, lift barriers from education and propel inclusive growth.
AI as a Force for Social Good
will. i.am underscored that while AI and data are disrupting industries as a whole, the key would be realizing them to empower regular individuals.
“AI isn’t just about machines. “It’s about increasing human potential, especially for the people who’ve historically been left out,” he said.
He feels that by responsibly using the capabilities of AI, we can work to right long-standing injustices through personalized learning, better access to materials and smarter decision making.
It’s Time to Reform Education, In the AI Era
The theme throughout the will was education. i.am’s message. He emphasized the urgent necessity of reimagining education so as to equip children for a world dominated by AI and automation.
The old model, he contended, needs an update to instil aspects of critical thinking, and creativity, and digital literacy that are useful to people in the 21st century.
“We need to train for innovation, not just information,” will. i.am urged.
Through infusing AI tools in classrooms and developing an inclusive curriculum, teachers can enrich students’ excitement and develop lifelong learners.
Data Ethics and Human-Centered Innovation
will. i.am also focuses on responsible data policies in the development and use of AI.
Transparency, privacy and fairness are amongst the values that should lead data collection and use, so that innovation works in service of humanity rather than its vulnerabilities.
“Technology without ethics can be perilous,” he cautioned.
He urged companies, governments, and communities to work together on frameworks that value humanity as well as technological progress.
The Role of Creatives and Leaders
Leveraging his one-of-a-kind intersection of artistic and technical expertise, will. i.am urged creatives and leaders to view AI as a tool that can enhance human creativity rather than as an adversary, and use it to tackle pressing issues.
“The future belongs to those with the empathy and vision that can seize technology with compassion.”
Inspiring a commitment to be leading through responsible innovation that makes life better, his message has sparked the Cannes Lions community into sharing belief in this responsibility.
Building an Inclusive, AI-Driven Future
will. “i.am’s Future with AI” at Cannes Lions 2025 point to a rewarding, yet practical future—where AI and data can redefine education and social equity, as long as it is grounded in purpose, ethics and a human first mindset.
He calls for cross-sector collaboration so that technology serves as a bridge, not a barrier, to opportunity.
